The Modern Sales Leader Has To Be A Marketer
Marketing is such a broad term that most companies just follow the norm. When companies hire a marketer, their main objective for them is to generate leads, and sales. But most business owners still do not understand how marketers achieve that objective. Normal marketers use proven statistic supplied by various sources about certain practices in marketing. But these statistics are only numbers that have a pattern found in the past. Marketers rely on these statistics so much that they forget one simple rule. Be creative. Most marketers are almost afraid to try new things, or try to create something different. They rather play it safe. My experience in marketing proved that the normal works. But it is the daring that achieves. “High Risk, High Rewards”. Below is my formula that helps me create my campaigns.
Strategic Marketing
This is the foundation of every campaign I create. It is to identify the goals, analyze past techniques to review their results, and implement a strategy that can create the leads, and sales that a company wants to achieve.
Content Creation
In order to interact with both existing and potential customers, content in a companies products or services must be fully transparent. This content must be conveyed in ways that customers will be able to clearly understand and interact with.
Campaign Execution
The final step in marketing does not stop after you release the campaign. The ability to interact with your customers and to make them feel part of your campaign is a necessary step that most companies have failed to achieve. In the growing business world, there are outside factors that will interact with your campaign. These factors include influencers, product reviewers, and other mediums that can greatly effect your business. These factors are often overlooked. It is important for me to reach out to these individual, and make sure that our campaign goes beyond expectations.
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