One of the hardest parts of starting your own business is creating a brand. A brand should express the companies objective, style and professionalism. In the make up and beauty industry, branding is everything. Connie Chang came to me for help to help begin her journey as a entrepreneur in the beauty industry. A logo has already been created, but she needed a website and marketing ideas to help expand her brand.
The project consist of creating a website and a aggressive marketing campaign using Instagram. The site needed to display her work, services offered and automated content related to her industry. Her website was completed in a 2 week period.
As competitive as this industry is the site I have developed expressed a clean and professional layout. Content was delivered to the site on a regular basis through RSS feeds and has been linked to her Instagram account to display recent activity. This layout allowed for potential customers to view her work and contact her for further details. This website has served as the main point of contact between her and potential clients.
A strict marketing campaign was created for her Instagram post. We analyzed her Instagram to determine the best time to post content. This was between the hours of 3-7PM PST, using the one comment hashtags. This helped improved her overall impression and engagement with her content. A general e-mail template was also developed to use when engaging with customers inquiries by addressing commonly asked questions and estimates on pricing for services. Connie’s business continues to expand and is a continued client of Mark Gonzales.
You can visit her website at http://www.CJCBeauty.com
Project by: Mark Gonzales
LinkedIn: https://www.linkedin.com/in/remarkgonzales/