In the heart of street culture and fine art lies Sk8 of the Art, a one-of-a-kind business celebrating the fusion of skateboarding and artistic expression. When they approached L337 Marketing, we were tasked with building their business ecosystem from scratch. The goal? To create an engaging e-commerce platform and brand identity that honors their mission: showcasing the largest collection of artist-designed skate decks available anywhere.
Building an E-Commerce Platform
To create a seamless shopping experience, we chose Shopify as the foundation for Sk8 of the Art’s e-commerce platform. To handle their extensive inventory of unique skate decks, we integrated Zoho Inventory and Books into their operations, linking Shopify with platforms like Amazon, Etsy, and eBay. This setup ensured smooth logistics, inventory tracking, and sales management across multiple channels.
Capturing the Art Behind the Skateboards
With over 1,500 artist-designed decks, we provided professional product photography and videography services to showcase the intricate details and creativity behind each design. Every product was paired with compelling descriptions, including artist bios, design inspiration, and specifications, blending storytelling with functionality to engage customers.
Additionally, we produced brand and promotional videos to highlight the cultural and artistic significance of their collection, creating a strong visual identity that resonated with skateboarding enthusiasts and art lovers alike.
Establishing a Digital Presence
To launch Sk8 of the Art into the digital space, we created and managed profiles on Facebook, Instagram, Twitter, and LinkedIn, building a vibrant community of skaters and art enthusiasts. A comprehensive marketing campaign was rolled out to generate buzz around the brand, supported by email marketing through Constant Contact for targeted promotions and updates.
A Vision Come to Life
Sk8 of the Art celebrates the evolution of skateboarding from a functional tool to a canvas for artistic expression. With the systems and strategies implemented by L337 Marketing, their vision is now a thriving business that bridges street culture and fine art, inspiring both skaters and collectors.
💡 Looking to turn your vision into reality? Let L337 Marketing craft the solutions you need to succeed.