When Signari Gallery launched in October 2018, they turned to Mark Gonzales from L337 Marketing to help lay the foundation for their business. Tasked with creating their e-commerce platform, inventory system, sales processes, and marketing strategy, we worked to transform their vision into reality.
Crafting a Strong Identity
We started by developing a striking logo that captured Signari Gallery’s sophisticated and eclectic brand. Shopify was chosen as the backbone for their e-commerce platform, seamlessly integrated with Zoho Inventory and Books to handle inventory, sales, and logistics. This system also connected to Shopify, Amazon, Etsy, eBay, and FedEx, creating a streamlined ecosystem powered by Zoho tools like Mail, CRM, and Docs.
Showcasing the Art
To properly represent Signari Gallery’s collection of over 2,000 unique works, we provided comprehensive product photography and videography services. Each piece was accompanied by detailed measurements, artist bios, and captivating descriptions to enhance customer engagement. Brand videos were also produced to strengthen the gallery’s identity and elevate its presence on social media.
Launching the Brand Online
We created a robust digital presence for Signari Gallery by establishing and managing profiles on LinkedIn, Facebook, Instagram, and Twitter. To reach and retain their audience, we implemented email marketing through Constant Contact, alongside a tailored social media campaign. The result was a comprehensive, ongoing strategy that continues to optimize their online presence and drive sales.
Expanding to Auction Platforms
To diversify revenue streams, we set up accounts on Invaluable Auctions and LiveAuctioneers for hosting art auctions. Our support included creating auction templates, training staff, and crafting compelling lot descriptions for each piece, ensuring professional and efficient auctions.
Collaborating with Artists
To strengthen relationships with artists and vendors, we implemented a targeted marketing program, offering exclusive opportunities and promotions. This initiative brought renowned artists like Keith Haring, Ron English, Mr. Brainwash, Dillon Boy, and more into collaboration with Signari Gallery, enhancing its reputation as a trusted dealer.
A Lasting Partnership
From brand creation to ongoing marketing management, L337 Marketing continues to support Signari Gallery in its journey to becoming one of North America’s premier fine art dealers.
Visit Signari Gallery’s Website – https://signarigallery.com/