In a fast-evolving business environment, adapting is essential. Antiquities of California, a leader in autographed memorabilia for over 30 years, recognized the need to enhance its online presence to keep pace with the growing e-commerce landscape. With flagship locations at The Forum Shops in Las Vegas and Pier 39 in San Francisco, their sales had relied on email campaigns, walk-in customers, and cold calls. However, with increasing competition, they needed a digital overhaul.
Project Scope
Antiquities of California hired Mark Gonzales from L337 Marketing to revamp their digital strategy without compromising their established branding. The initial objective was to improve the website layout while maintaining brand integrity. In under two weeks, we launched an upgraded website, resulting in a 20% increase in sales and a 25% boost in new customer acquisition within six months.
Full-Scale Rebranding Initiative
Recognizing untapped potential, Mark Gonzales proposed a comprehensive rebranding project. After securing approval from key stakeholders, we embarked on a six-month transformation that included:
Sales Platform Integration: Linked Zoho with Shopify, ensuring real-time inventory synchronization across all platforms
New Branding Elements: Redesigned logo and updated website
Inventory Management Overhaul: Migrated from Microsoft RMS to Zoho Inventory, integrating with Shopify for seamless e-commerce management
Expanded E-Commerce Presence: Added sales channels via Amazon, eBay, Etsy, Invaluable Auctions, and Live Auctioneers
Social Media Expansion: Increased activity on Instagram, Facebook, and Twitter
Website Early 2015
New Website with Rebranding
Execution & Results
Our approach focused on precision and speed. Despite being given six months, Mark Gonzales completed the rebranding in just one month. We conducted team training on Zoho a week before the launch to ensure a smooth transition.
The results exceeded expectations:
- Profit Growth: Increased by 75% within six months
- Customer Acquisition: Grew by 250%
- Operational Efficiency: Streamlined sales and inventory management across multiple platforms
Conclusion
This transformative project solidified L337 Marketing’s role in driving Antiquities of California’s growth and innovation. The success led to Mark’s promotion to Marketing Manager, with an ongoing focus on expanding into Fine Arts.
Visit Antiquities of California: AntiquitiesCA.com
Project by: Mark Gonzales of L337 Marketing