Creating a brand is one of the most challenging aspects of starting a business. A strong brand should reflect the company’s objectives, style, and professionalism—especially in the highly competitive beauty industry, where branding is essential. Connie Chang approached L337 Marketing to help launch her entrepreneurial journey in the beauty space. While her logo was already established, she needed a website and a robust marketing strategy to grow her brand.
Project Scope
Our project included developing a clean, professional website and launching an aggressive Instagram marketing campaign. The website needed to showcase her work, highlight services offered, and feature automated content updates relevant to the beauty industry.
Website Development
L337 Marketing completed Connie’s website within two weeks. Key features included:
- Portfolio Display: A gallery of her work to attract potential clients.
- Service Listings: Clear descriptions of services offered.
- Automated Content Integration: RSS feeds delivered regular industry updates directly to the site.
- Instagram Integration: Live updates of her latest Instagram activity.
This clean, professional layout provided potential customers with an easy way to view her work and contact her, positioning the website as the primary point of engagement between Connie and her audience.
Instagram Marketing Strategy
We designed a targeted Instagram marketing campaign to maximize engagement. Our strategy included:
- Optimal Posting Schedule: Analysis revealed that posting between 3-7 PM PST yielded the highest engagement.
- Hashtag Optimization: We implemented a “first comment” hashtag strategy to enhance discoverability and impressions.
- Email Marketing Template: A professional email template was developed to streamline responses to customer inquiries, addressing FAQs and providing pricing estimates.
Results
Connie’s brand saw immediate improvements in engagement, visibility, and customer interactions. Her website became the central hub for client communication, and the Instagram campaign significantly boosted her online presence. Connie’s business continues to grow, and she remains a valued client of L337 Marketing.
Visit her website: CJC Beauty
Visit her Instagram: @CJCBeauty
Project by: L337 Marketing